The allocation list is built in a spreadsheet
Branch and product splits, case packs and shelf capacity are balanced by hand. Two people doing the same job produce two different lists.
Mind Send · Allocation Management
Which product, to which branch, how many
Decide with a demand forecast which product goes to which store, and how much. Initial allocation, shipment and transfer come from the same model.
What Is Mind Send?
Mind Send is the module that calculates, for a grocery chain, how much of the stock in the central warehouse and in branches should go to each branch, together with the demand forecast; initial allocation, warehouse dispatch and branch-to-branch transfer decisions all come out of the same model.
Where Allocation Gets Stuck
One branch is empty and another is full of the same product
The need to transfer is only noticed after the sale has been lost. The product turns into dead stock in the wrong branch.
Capacity is left out of the calculation
Shipments are sent without regard to the branch's shelf and back-room capacity, so cases sit in the back room.
What Will You Gain?
Sending the right product to the right branch recovers part of the sales lost to empty shelves. Published research puts that loss at roughly four per cent of sales for fast-moving retail.
Enter your own figures and the calculation updates as you type.
2.1× its cost · pays for itself within 6 months
Your annual gain504,000 ₺assuming a third of the four per cent lost to out-of-stocks is recovered
Annual cost of the product239,988 ₺smallest tier · monthly price × 12
After the cost is deducted264,012 ₺gain − product cost
Source: Corsten and Gruen, Harvard Business Review 2004 (via Pygmalios 2026)
Why Mind Send?
- 01
The decision comes with a forecast
Shipment quantity is calculated from demand forecast and branch shelf capacity, not from past sales alone.
- 02
First allocation and transfer, one model
The first shipment for a new product or a new branch and daily replenishment and transfer are not separate systems; all of them see the same constraints.
- 03
Approval history is kept
Who changed a suggestion and why is recorded; the decision is not argued about later.
What Mind Send Does
Initial allocation algorithm
For a new product listing or a new branch opening, the first shipment quantity is calculated from the branch cluster, comparable product history and capacity constraints.
Replenishment and auto top-up
An ideal stock level is set from sales velocity; any branch that falls below the threshold gets a replenishment proposal.
Branch-to-branch transfer
A branch holding dead stock is matched with a branch selling the same item quickly. Transfer cost is included in the proposal.
Case pack and shelf balance
Allocation is not done on total units alone; the minimum shipment pack (case) and branch shelf capacity are respected. Lost sales are measured through unmet demand.
Branch clustering
Branches are clustered by revenue, floor area, customer profile and sales curve; allocation differs by cluster.
Approval flow
The proposed list does not go straight to dispatch. A planner approves, rejects or changes each line, and every decision leaves a trace.
What You Gain
Automatic shipment mechanism
Shipment proposals are produced automatically on every run from the demand forecast, stock on hand and constraints; the planner only approves or changes them.
Shipments that follow customer demand
Shipment quantities follow the demand forecast by branch and product, not past habit.
Priority by capacity
Branch shelf and back-room capacity enter as constraints; a branch is never offered more than it can take, and limited stock goes first to the branch with higher demand.
Correction during the campaign
Product misallocated for a weekly promotion, a Bayram holiday or a new branch opening is corrected by transfer as soon as the rate of sale shows it.
Who It Is For
For Grocery Chains
Replenishment follows the rate of sale, with shelf capacity as a constraint.
Pricing
For how many branches and users?
Included in the package
- Cluster
- Matrix
- Parameters
- Shipments
- Transfers
- Initial Shipments
- Reporting
The figure is a starting point for a conversation, not a final price. Scope is settled in that conversation; prices exclude VAT.
See Mind Send working with your own data.
Common Questions
Does the AI decide the allocation quantity?
No. Ideal stock, unmet demand and shipment quantity are calculated with defined formulas; an allocation run with the same parameters produces the same list every time. The AI's job is to explain the output — why a branch received less and which constraint was binding.
Is the shipment list broken down by branch and product?
Yes. The shipment list is produced at branch and product level, with the minimum shipment pack and shelf capacity carried as constraints on every line. In a grocery chain, getting allocation right depends on deciding by each branch's own rate of sale; allocating on chain totals leaves one branch's shelf empty while filling another's back room.
Can we override the system's proposal?
Yes, line by line. The change is recorded: who moved which line to what value, and when, is kept in the approval history. That way, once the campaign is over you can see whether the variance came from the proposal or from the intervention.